International Marketing:
Nokia, the Finnish company which started as a paper-pulp mill and grew to become the world's dominant mobile phone manufacturer, is again in transition as the market for handsets mature. The company has been trying to fend off additional erosion with new products that have music video and interactive gaming capabilities. Now Nokia is developing a number of new products and solutions in collaboration with other companies. Here are some of the factors that have had impact on Nokia:
· Its sales, costs and revenues are affected by exchange rate fluctuations, particularly between the euro (the reporting currency), and the US dollar, UK pound sterling and the Japanese Yen as well as certain other currencies.
· Changes in various types of regulations around world have affected the business.
· The presence of various competitors has shaken its position as the number one mobile phone manufacturer
Nokia, the Finnish company which started as a paper-pulp mill and grew to become the world's dominant mobile phone manufacturer, is again in transition as the market for handsets mature. The company has been trying to fend off additional erosion with new products that have music video and interactive gaming capabilities. Now Nokia is developing a number of new products and solutions in collaboration with other companies. Here are some of the factors that have had impact on Nokia:
· Its sales, costs and revenues are affected by exchange rate fluctuations, particularly between the euro (the reporting currency), and the US dollar, UK pound sterling and the Japanese Yen as well as certain other currencies.
· Changes in various types of regulations around world have affected the business.
· The presence of various competitors has shaken its position as the number one mobile phone manufacturer
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