Promotion is all about companies communicating with customers. A business's total marketing communications programme is call " promotional mix". There are 4 elements of the promotinal mix:
+Advertising: Is any non personal paid form of communication using any form of mass media.
+Public relations: Involves developing positive relationships with the organisation media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention.
+Sales promotion: Commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers.
+Personal selling: Selling a product service one to one.
There are two types of promotion:
* Trade promotions- manufacturers promoting to retailers and wholesalers.
* Consumer promotions- manufacturers or retailers promoting to the final consumer.
For example about Nokia 7210:
Advertisement:The advertisement of the Nokia 7210 is directed at the selected target market. It shows the above picture of the phone fig 1 and giving the heading of the advertisement " A Sign Of Attitude" It also gives all the main new features of the phone and how it can benefit the user. It also describes the phone as a fashion accessory and having an urban image, which is a popular image at the moment with the selected target market. They also mention how the phone has a range of interesting colours to suit everyone preferences. This advertisement can be seen from the Nokia website. The Nokia 7210 is also advertised on magazines and newspapers. Also celebrities will use the Nokia 7210 in adverts and films. Most of the advertisements for the phone promote the phone as being the most fashionable phone of the year.
Sales Promotion Nokia are giving away a free photo fun pack, which is available to all customers who purchase a 7210, 7650 or 9200. So that customers can send photo messages
Personal Selling:Personal selling of the Nokia 7210 is in mobile phone shops. Staff are trained to learn some information about the phone so that they can offer help on any queries of the customer. Both The Link and Carphone Warehouse provide demonstrations on how the phone is used they both also have buyers guide magazine that give some information on the Nokia 7210.
Public Relations To drive membership for Club Nokia, the community for Nokia phone owners, Nokia launched a promotional campaign, which includes a consumer promotion, supported by radio advertising to win a Mini Cooper car each month during April, May or June, as well as a retailer incentive to win a VIP trip for two to the Italian Grand Prix.
The promotion of this phone is more carefully targeted at the teenagers/ young adults. This is done by a range of advertisements targeted at this market
The product mix is that Nokia also sells other products such as the Nokia mediamaster and provides tools for making networks such as nodes and IP security platforms.
+Advertising: Is any non personal paid form of communication using any form of mass media.
+Public relations: Involves developing positive relationships with the organisation media public. The art of good public relations is not only to obtain favorable publicity within the media, but it is also involves being able to handle successfully negative attention.
+Sales promotion: Commonly used to obtain an increase in sales short term. Could involve using money off coupons or special offers.
+Personal selling: Selling a product service one to one.
There are two types of promotion:
* Trade promotions- manufacturers promoting to retailers and wholesalers.
* Consumer promotions- manufacturers or retailers promoting to the final consumer.
For example about Nokia 7210:
Advertisement:The advertisement of the Nokia 7210 is directed at the selected target market. It shows the above picture of the phone fig 1 and giving the heading of the advertisement " A Sign Of Attitude" It also gives all the main new features of the phone and how it can benefit the user. It also describes the phone as a fashion accessory and having an urban image, which is a popular image at the moment with the selected target market. They also mention how the phone has a range of interesting colours to suit everyone preferences. This advertisement can be seen from the Nokia website. The Nokia 7210 is also advertised on magazines and newspapers. Also celebrities will use the Nokia 7210 in adverts and films. Most of the advertisements for the phone promote the phone as being the most fashionable phone of the year.
Sales Promotion Nokia are giving away a free photo fun pack, which is available to all customers who purchase a 7210, 7650 or 9200. So that customers can send photo messages
Personal Selling:Personal selling of the Nokia 7210 is in mobile phone shops. Staff are trained to learn some information about the phone so that they can offer help on any queries of the customer. Both The Link and Carphone Warehouse provide demonstrations on how the phone is used they both also have buyers guide magazine that give some information on the Nokia 7210.
Public Relations To drive membership for Club Nokia, the community for Nokia phone owners, Nokia launched a promotional campaign, which includes a consumer promotion, supported by radio advertising to win a Mini Cooper car each month during April, May or June, as well as a retailer incentive to win a VIP trip for two to the Italian Grand Prix.
The promotion of this phone is more carefully targeted at the teenagers/ young adults. This is done by a range of advertisements targeted at this market
The product mix is that Nokia also sells other products such as the Nokia mediamaster and provides tools for making networks such as nodes and IP security platforms.
1 comment:
explains well
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