Marketing channel:
Currently Nokia are trying to extend their product life cycle. At the moment Nokia mobile phones has reached maturity stage they are trying to make sure that the product does not go into decline. It can do this in several ways:
• It is promoting its product more frequently through TV, Internet, magazines, leaflets, radio and posters.
•Finding new markets. Nokia have introduced their mobile phones to other countries such as Asia and other parts of Europe.
•Developing new distribution channels. The Internet is a major new distribution market that Nokia are currently using. Customers can now purchase their mobile phones on their website. There is also the possibility of purchasing the new mobile phones early before they reach the retail outlets. Also Nokia distribute their phones to online mobile shops such as dial a phone, where they sell the phone at special rates
•Distributor Characteristics. Many customers are buying a technical product such as mobile telephone, they want to know as much as possible about the phone and how it will benefit them, this is why Nokia mainly distribute their phones to mobile shops. As staff are trained so that so that they can give customers advice and information about the mobile phones. Nokia have two forms of distribution channel structure this is the direct supply via the Internet as Nokia sell directly to their customers through the Internet. Also Nokia have the short channel as the phones go from producer to retailer
• Nokia keep updating their phone ranges. For example the 7210 will soon have and up dated version of this phone called the 7250, which provides and integrated camera. •Introducing new services such as Internet and picture messaging. Also new Nokia phones provide new facilities such as Radio and Games.
•Provide the opportunity to upgrade their phones on their website this helps obtain brand loyalty as well as extending the PLC of Nokia phones.
•Enhancements. While not everyone may be able to constantly change their mobile phones Nokia provide the ability to change covers, download games from their website and change ring tones.
Organisation:
Nokia, the Finnish multinational, was renowned for its organizational culture. The company was the world's largest maker of cell phones ahead of rivals such as Motorola, Siemens, and Samsung among others. A flat, networked organization along with speed and flexibility in decision-making characterized Nokia's culture. Nokia believed in providing equal opportunities to people. The company had attempted to shape a culture of respect, openness and trust.
Nokia today announced it will strengthen its multidisciplinary design unit by forming a single company-wide design organization. The new global team will be responsible for the entire design process, from strategy and conceptualization to product development. This change will ensure Nokia is well-positioned to meet the future needs of its customers by offering industry-leading design and a superior user experience. The global unit combines teams in industrial design, user interface and interaction design, ergonomics, communications design, packaging design, colors & materials, sensorial technologies, consumer insight and design management.
Currently Nokia are trying to extend their product life cycle. At the moment Nokia mobile phones has reached maturity stage they are trying to make sure that the product does not go into decline. It can do this in several ways:
• It is promoting its product more frequently through TV, Internet, magazines, leaflets, radio and posters.
•Finding new markets. Nokia have introduced their mobile phones to other countries such as Asia and other parts of Europe.
•Developing new distribution channels. The Internet is a major new distribution market that Nokia are currently using. Customers can now purchase their mobile phones on their website. There is also the possibility of purchasing the new mobile phones early before they reach the retail outlets. Also Nokia distribute their phones to online mobile shops such as dial a phone, where they sell the phone at special rates
•Distributor Characteristics. Many customers are buying a technical product such as mobile telephone, they want to know as much as possible about the phone and how it will benefit them, this is why Nokia mainly distribute their phones to mobile shops. As staff are trained so that so that they can give customers advice and information about the mobile phones. Nokia have two forms of distribution channel structure this is the direct supply via the Internet as Nokia sell directly to their customers through the Internet. Also Nokia have the short channel as the phones go from producer to retailer
• Nokia keep updating their phone ranges. For example the 7210 will soon have and up dated version of this phone called the 7250, which provides and integrated camera. •Introducing new services such as Internet and picture messaging. Also new Nokia phones provide new facilities such as Radio and Games.
•Provide the opportunity to upgrade their phones on their website this helps obtain brand loyalty as well as extending the PLC of Nokia phones.
•Enhancements. While not everyone may be able to constantly change their mobile phones Nokia provide the ability to change covers, download games from their website and change ring tones.
Organisation:
Nokia, the Finnish multinational, was renowned for its organizational culture. The company was the world's largest maker of cell phones ahead of rivals such as Motorola, Siemens, and Samsung among others. A flat, networked organization along with speed and flexibility in decision-making characterized Nokia's culture. Nokia believed in providing equal opportunities to people. The company had attempted to shape a culture of respect, openness and trust.
Nokia today announced it will strengthen its multidisciplinary design unit by forming a single company-wide design organization. The new global team will be responsible for the entire design process, from strategy and conceptualization to product development. This change will ensure Nokia is well-positioned to meet the future needs of its customers by offering industry-leading design and a superior user experience. The global unit combines teams in industrial design, user interface and interaction design, ergonomics, communications design, packaging design, colors & materials, sensorial technologies, consumer insight and design management.
1 comment:
Your explaination of Channel distribution is so weight, convinced me to be able to buy direct on line to be sure of orginal product.
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